Run Confident
Live Balanced
Premium marathon & endurance coaching - in Dorset & online.Designed for people with demanding schedules and ambitious goals, who value supportive, professional coaching.Personalised face-to-face support, flexible weekly planning, and smart workouts - helping you train efficiently, run confidently, avoid injury, and enjoy lasting balance.
Benefits
Flexible & Human-Centred
Plans that adapt weekly to your schedule, energy & life.
Adhoc communication when you needed it.Data‑Driven & Efficient
AI-powered workouts backed by human expertise, video analysis & health/performance metrics.Supportive Accountability
Gentle check-ins and real conversations keep you on track.Performance & Wellbeing
Train smarter for strong performance, injury prevention & vitality.Face‑to‑Face Option in Dorset
In-person sessions or remote, whichever suits you best.Race day support
Get the in-person support you need to perform at your best on race day.
About me
José Reis
After 20 years in endurance sports - as an athlete, coach, and mentor - I’ve learned the value of enjoyment, hard work, and genuine companionship. My coaching journey is shaped by my own search for resilience and balance, and by the privilege of guiding busy people towards their personal finish lines.My background in demanding corporate tech roles alongside high achievers taught me that life rarely follows a script. No two weeks are ever the same. That’s why my approach is always agile and tailored, bringing structure and support, but never pressure, to your journey. My clients value the honest encouragement, soft accountability, and freedom to grow at their own pace.I’m proud to be bilingual (English and Portuguese), and to have supported people from all walks of life. Helping CEOs, business leaders, and passionate runners complete their first marathon or return to running after setbacks.My British Triathlon Level 2 Coach certification has given me a solid foundation in multi-sport endurance training and safety, skills I bring to every person I work with. I've been mentored by skilled and experienced coaches.What do I enjoy the most?
Taking the pressure off. Being the friend who listens and understands. Bringing know-how, empathy, and practical support. Coaching. And building confidence, not just in running, but in life.Athletic Achievements:
• Trail Runs and Half-Marathon: I secured top positions in my age group at challenging trail events highlighting the importance of adaptability and strategy in varying terrains.• Long-Distance Triathlon: I conquered several long distance, including the Alpe D’Huez Long Distance Triathlon in the French Alps, renowned for its elevation and rigorous demands. This enhanced my approach to strength, conditioning, nutrition and hydration, high-altitude performance and shaped my approach to guiding clients through extensive training plans• Charity Events: I participated in a 100 km charity bike ride and the Will Mackaness Charity Swim (100x100m), blending my passion for endurance with community impact. These events taught me valuable lessons in pacing, mental endurance, and safety.
For more motivation follow me around the web now.
Athletes feedback
José coached me for my first ever marathon. I have a busy work life - and although I was committed to making the time, it was hard to establish regular availability, with each week being different due to business demands, with business travel across different time zones and climates.José understood the brief and created an 8 month plan - with detailed weekly workouts adjusted every week to take into account availability, travel and recovery windows. He has supported me along the way - taking on feedback, analysing workouts and recovery, performing video analysis and incorporating insights from this into my gym work - but most importantly, José has a personal style which brought the best in me - he didn’t direct me excessively - he gave me guidance for me to build my confidence. Along the way he amplified my strengths, supported me in getting over self-doubt and gently built my confidence - the confidence that I was progressing well, the confidence I had what it took to getting through training, the confidence to prepare and show up to the starting line - and finally, the confidence to run the Paris marathon - a life achievement and a milestone I will never forget.And testament to the journey - I registered to the next marathon less than 48 hours after crossing the finish line - such was the joy I experienced.If you want to build your ability to confidently running half and full marathons I can’t recommend José highly enough.Nuno Almeida, CEO
More testimonials available on request.
Coaching Packages
Premium Package
Tailored pricing – let’s talk
The ultimate in endurance coaching with hands-on, face-to-face support.• Optimised Training Plans.
• Strength & Mobility programme.
• Fortnightly In-person Strength & Mobility Sessions, endurance sessions.
(subject to location).
• Soft accountability and feedback on performance progression.
• Ad-hoc communications.
• Nutrition & Hydration Advice
• Video Analysis & Technique optimisation.
• Mobility & Fitness Assessment.
• Event preparation.
• In person support on event day.One-Month Trial Available
Explore the package with a one-month trial period, offering flexibility before committing to the full term.Minimum Commitment: 8 months.
Remote Package
£500 per month
High-level coaching accessible from anywhere - perfect for busy professionals on the go.This package includes:
• Optimised Training Plans.
• Fortnightly strength and mobility or indoor trainer coached sessions(remote).
• Strength & Mobility programme.
• Soft accountability and feedback on performance progression.
• Ad-hoc communications.
• Event preparation.
• Nutrition & Hydration AdviceOne-Month Trial Available
Explore the package with a one-month trial period, offering flexibility before committing to the full term.Minimum Commitment: 8 months.
Consultation Package
£700 for 10 Sessions
Flexible, on-demand coaching sessions for specific guidance without a monthly commitment, including:• 10 x 1-Hour Sessions - Flexible sessions to be used at your pace, within 10 months.
• Tailored Feedback - Input on pacing, training intensity, technique, data analytics, and overall strategy.
• Nutrition & Hydration Advice .
• Strength & Mobility Recommendations.
• Gear & Equipment Advice .This package is designed for busy professionals who prefer to work with a coach on a flexible schedule. Use these sessions as needed to refine your endurance strategies, answer questions, or review your progress.